Inside the Lines

Last updated: 24.11.2025

Inside the Lines (“we”, “us”, “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website or make a purchase from us.

We comply with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and all relevant UK privacy laws.

1. Who We Are

Inside the Lines Ltd - inside-thelines.com

We are the data controller for the purposes of UK data protection legislation.

2. Information We Collect

We collect and process the following types of personal data:

Information you provide directly

• Name
• Billing and delivery address
• Email address
• Phone number
• Order details
• Any messages or communication you send to us

Payment information

We do not store or process your card details.
All payments are securely handled by Stripe, our third-party payment processor. Stripe processes payment information in accordance with its own privacy policy and security standards.

Automatic data (cookies and analytics)

When you browse our site, we may automatically collect:

• IP address
• Browser type
• Device information
• Pages viewed
• Time spent on the site
• Referral source

We use this information to improve website performance and user experience.

3. How We Use Your Information

We use your personal data to:

• Process and fulfil your orders
• Manage your account and communicate with you about your order
• Provide customer support
• Improve our website and services
• Send marketing emails (only with your consent)
• Comply with legal obligations

We only process your personal data when we have a lawful basis to do so, including contract necessity, consent, or legitimate interests.

4. Sharing Your Information

We do not sell or rent your personal data.

We may share your data with trusted third parties, including:

• Stripe (payment processing)
• Delivery companies (to fulfil orders)
• Webflow (website hosting providers)
• Google Workspace (email service providers)
• Analytics tools (e.g., Google Analytics)

These parties only receive the information necessary to perform their services and must keep your data secure.

5. Payments and Security

All payments are processed securely through Stripe.
Stripe uses industry-standard encryption and is certified as PCI-DSS compliant.

We never see or store your credit or debit card details.

6. Cookies

Our site uses cookies to:

• Enable basic website functions
• Track usage and improve performance
• Support analytics and marketing (if consented)

You can manage or disable cookies through your browser settings or our cookie banner.

7. Data Retention

We retain personal data only for as long as necessary for the purposes listed above, including:

• Order and transaction records (required for tax and accounting)
• Customer service communication
• Marketing data (until you withdraw consent)

8. Your Rights

Under UK GDPR, you have the right to:

• Access your personal data
• Correct inaccurate or incomplete data
• Request deletion (“right to be forgotten”)
• Restrict or object to processing
• Port your data to another service
• Withdraw consent (for marketing, cookies etc.)

To exercise these rights, contact us at: info@inside-thelines.com

9. Data Security

We use appropriate technical and organisational measures to protect your personal data, including:

• HTTPS encryption
• Secure servers
• Restricted access controls
• Encrypted backups

However, no method of transmission over the internet is completely secure.

10. International Transfers

Some third-party providers (e.g., Stripe) may process data outside the UK.
When this occurs, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or approved international frameworks.

11. Marketing Communications

We will only send marketing emails if you opt-in.
You can unsubscribe at any time by clicking the link in our emails or contacting us directly.

12. Changes to This Privacy Policy

We may update this Privacy Policy occasionally.
Any changes will be posted on this page with an updated revision date.

13. Contact Us

If you have questions about this Privacy Policy or your personal data rights, please contact:

Inside the Lines Ltd
info@inside-thelines.com

Alternatively you can complete our contact form.

If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk.